Your brand is only as good as the perceived
value of your products and services
So, how do you position your unique value to create the brand you want?
Knowing how to position your products and services sets the guidelines by which you market and sell your products. Positioning them correctly in the market will allow you to keep your brand promise and develop the trust needed to grow.
Put simply, your "brand" is what your prospect thinks of when he or she hears your brand name. It's everything the public thinks it knows about your name brand offering - both factual and emotional. - Forbes
Product Positioning Defined
Louis E. Boone and David L. Kurtz, in their book Contemporary Marketing, put it this way: "Product positioning refers to consumers' perceptions of a product's attributes, uses, quality, and advantages and disadvantages relative to competing brands.
Branding and Positioning Solutions
You have an idea of how your product fits into the competitive landscape.
The product may or may not fit with how you see it in the market.
Customers and prospects have their own perception of your product and how it compares to others on the market.
We take an objective look at what you say to customers today, how they perceive and value your products and find the gaps to help you better define your place in the market and create compelling messages that resonate with customers and supports what you deliver.
We have several proprietary processes and tools that we use to effectively surface and express your brand essence.
Call us today to see how we can help you create the brand you want customers to experience.